AD Jennifer Corsano called with a special edition assignment for Consumer Reports. The edition was about pain management. The editors wanted images with a lighthearted yet not frivolous feel. Sometimes the job of an illustrator can feel like a contestant on a cooking show but fortunately I love these challenges. Paul Rand was a believer a smart solution existed for every project and it’s something I always keep in mind. In the 60’s there were many cool instructional videos with cartoons and this turned out to be the perfect source of inspiration.
