Art Director Dan Smith for the Wall St Journal is the first person to assign me a project by tweet. After returning from an exhilarating week in Portland at a biennial illustration conference known as ICON8, I tweeted about feeling pressure to bring it after seeing so much great work. Dan saw it and tweeted asking if I was ready to bring it for a project. We continued tweeting “Bring It On” lines from the cheerleader movie for laughs.
The assignment was for an article about a trend among CEO’s to pick successors from their alma mater. One proposed idea was CEO’s as Siamese Twins-like cheerleaders. Dan went for he idea. It wasn’t until later I realized the irony of doing a cheerleader metaphor after our “Bring It On” routine.
Much thanks to Dan for the assignment and great anecdote.