AD SooJin Buzelli called earlier this fall for a story in CIO magazine about asset managers who realized it might actually be a good idea to buy a stake in companies of other asset managers. They realized they would be the best people to analyze asset managers so they should be able to make wiser decisions.
Working for SooJin is fun because she specifically does NOT want typical business imagery when illustrating stories about finance and investing. The essence of the story is about collecting so I tried channeling Dr Suess to come up with playful metaphors and devices for collecting. As usual, SooJin picked the idea I felt was strongest.
