Dan Smith from the Wall St Journal called with an assignment about companies getting on board with big data. Seems like they see other companies using big data and they are scrambling to get on board so they won’t be left behind. As a child my biggest worry was being the last to know if the other kids were doing something fun so this was a very easy concept for me to create. Come to think of it, many of my concepts are probably rooted in the dynamics of the playground.