Creative Director Claude Skelton called with a fun before/after assignment for the Carey Business School at John Hopkins. The assignment was a cover and leading image for a feature about rebuilding brands after a crisis. Claude is one of the art directors who helped boost my career so I’m always thrilled when he calls. Even from the beginning, he had interesting assignments which showcased illustration. Claude and the editor had the idea of a “Yang” branding character being abused on the cover and cleaned up for the inside lead. Thinking about the classic Tom and Jerry cartoons influenced the color and feel for the final pieces.
Here’s the inside opening spread.
