It is always a good day when April Montgomery, AD for Computerworld, calls. April and I have worked together for many years and have developed a great work chemistry. We have a “ping pong” process where we swap spreads back and forth. Many times an idea will develop in to something bigger for the assignment. Our most recent project was about IT managers needing to balance workers from different generations. The generational dynamic is more acute in IT where each generation has skills the others lack. It was a complex story but a surprisingly simple idea caught the essence. Paul Rand was an inspiration and the use of simple shapes to build something bigger turned out to be answer. It also catches the relationships one generation must have with another for everything to work. April said the team was very pleased with the final product and I couldn’t be happier since I got to channel Paul Rand or a day.
Alternate version for the story. We went with the green and bluel version because it felt more dynamic.
And here’s the final spread:
