Last week was a strange karma week. More than one friend called and asked for advice about retirement. The main theme was friends were worried they had not saved enough or were not saving early enough in their careers. By chance, Fred Norgaard from the New York Times called with an article titled, “Do you have enough saved for retirement?” for a special section on wealth. Since the main worry I heard from friends was outliving their savings, many of my ideas tried to catch this anxiety. Fred and I agreed on an approach which emotionally caught the story, but we almost went with a more humorous approach. After finishing the approved sketch, I went back to finish the alternate idea since it was also strong. Much thanks to Fred and I hope everyone is able to sleep a little better about their finances.
This was the approved art which went to final. Fred and I really liked the tone which we felt would catch reader’s anxieties.
This was the more humorous concept we also really liked. It was very close to being picked. I went to final after the assignment since it was a fun approach.
Sketches. The first was a more “literal” approach then I played with the anxiety angle for the rest of the sketches.
