Producer Nick Miller from Weber Shandwick called with an interesting problem to solve. Genentech has a few research articles on various subjects and was trying to find an illustrator who could catch various concepts regarding biotechnology in a fun yet informative manner. This was the first time to use an illustrator and requested the art be two color using colors from Genentech’s design bible. The colors had to be used as solids at 100 percent. The art was to be used for presentations on the web and conferences.
Being limited in colors turned out to be a blessing in disguise and was a wonderful chance to interpret my approach in a more graphic manner. Inspiration came from retro instructional videos with animation which I loved as a child.
Genentech and Weber Shandwick loved the approach and the process flew once we figured out the best way to explain biotech concepts to my non biotech head.
If you would d like to see the animated version of this presentation please visit here.
