It’s a big data world

April Montgomery at Computerworld Magazine is one of my favorite art directors and we have worked together for many years. She is one of the more collaborative Art Directors I work for and the project often morphs into something bigger depending on how the sketches work with her design. It often feels like improvisation working with April.

The above illustration was a sample she had seen and by coincidence it was the perfect metaphor for a feature she had about big data. April didn’t have available copy, but asked for ideas which could relate to big data. As the articles came in, many of the ideas made it to finals and the original illustration morphed into a spread. Much thanks to April for the collaboration.

Sometimes it seems like I get paid to have fun.

Here’s the additional spots based upon the main art:

Sketches exploring big data for potential spots:

And here’s a few of the spreads: