Madness of crowds

The Chronicle of Higher Education is one of my oldest clients so it’s exciting to see their stories pop up in my aggregate news sites. They called with an editorial about false consensus in academic circles. A public statement will be made with the endorsement of many scholars. Turns out a lot of those scholars feel bullied into supporting a statement which may not fit their views.

This is one of those assignments where ideas just flowed. Some of the ideas were variations of the crowd running off a cliff or being carried away. Art Director Scott Seymour selected an idea of people helplessly falling into a mechanical talking head. Turns out everyone was pleased with the approach when the final art was finished.

Much thanks to the Chronicle for always interesting assignments.

chronicle-consensus

 

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