Watching many of my friends create covers for The Journal of the Norwegian Medical Association has been inspiring with a little bit of envy. Art Director Emma Dalby has created an impressive collection of covers and selection of illustrators from around the world. The minimal and tasteful design highlights the art and put pressure on the illustrator to pull off the cover. I had the good fortune of meeting Emma late last year while we both judged the Society of Illustrator competition.
It was a thrill when Emma called with the subject of mentor and student. She wanted something focused more on the relationship and less on the science or academics. Quite a few metaphors came to mind but Emma decided this was the most immediate. The passenger balloon metaphor suggested the idea of unlimited potential and experience for the student who is lucky enough to find a mentor.
Much thanks to Emma for the assignment and lovely design.
