Parents Magazine has made it into the Yang inner circle of trust. They have become a regular client and AD Emily Fulani does a wonderful job designing pages. The most recent assignment was right up my alley. She had a feature about finding the right mix of treatments for children with ADHD. This is going to sound strange but pills and capsules can make for a powerful graphic statement. I suggested a child running through a sea of pills with a pill for the eye as the “correct” treatment. Emily was enthusiastic about this approach and for both of us it turned out to be a favorite that I have done for Parents. It is a great feeling when you start to really sync with a client.
The secondary image was a metaphor for the distractions which a child with ADHD must manage.
Here is how the opener looked with the type:
