Got a nice call from Jia Baek, art director for the Wall St Journal for a cover piece about investing like a hedge fund. The idea is the tools are available for small investors like ourselves to unleash our inner George Soros. Since I always joke to friends about “The Yang Global Hedge Fund” this right up my alley. The direction which immediately came to mind was getting inside the head of the big boys analyzing complex data. Jia also sent a comp of the type and space which always helps with imagining the proper approach for the final art. The space screamed for a colorful approach against a white background.
In case you’re wondering how the Yang Global Hedge Fund invests, a financial manager handles it for me. I prefer leaving that stuff to the big boys.
Here’s the layout for the top part of the page. The art almost drew itself after seeing the space.
